BLC

    Brand

    Aquaphor

    Made by Beiersdorf (Nivea, Eucerin). Known for the petrolatum Healing Ointment used for dry, cracked, or irritated skin, tattoo aftercare, and chapped lips.
    Aquaphor logo

    Aquaphor is a petrolatum-based healing-ointment brand from Beiersdorf, the German company behind Nivea and Eucerin. The original Aquaphor dates to 1925, and the modern Healing Ointment is one of the most dermatologist-recommended occlusive skin protectants in the US.

    Founded

    1925 (Aquaphor by Beiersdorf)

    Founder

    A Beiersdorf brand (the German company behind Nivea and Eucerin)

    Headquarters

    Beiersdorf AG, Hamburg, Germany; US operations via Beiersdorf Inc.

    Ownership

    Owned by Beiersdorf

    Ownership and scale

    Beiersdorf AG is a publicly listed German skincare and consumer group (Frankfurt Stock Exchange: BEI) with roughly 10 billion euros in annual group sales. A standalone Aquaphor brand valuation is not separately disclosed.

    Brand timeline

    1. 1882

      Beiersdorf is founded in Hamburg, Germany

    2. 1925

      Aquaphor is first introduced by Beiersdorf

    3. 1990s

      Aquaphor Healing Ointment becomes a widely dermatologist-recommended US occlusive

    4. 2020s

      The range expands with Lip Repair, baby, and body lines

    Where to buy

    Brand siteAmazonTargetWalmartCVSWalgreens

    Where to get the best offers

    A drugstore brand, so the best value comes from big-box and pharmacy sales at Target, Walmart, and CVS, plus larger jars for a lower cost per ounce and multipacks on Amazon.

    Aquaphor products we have reviewed

    Aquaphor Healing Ointment
    budget

    Healing Ointment

    Aquaphor

    Key Ingredient

    Petrolatum (41%)

    Protects dry, cracked, or irritated skinSofter and more spreadable than plain petroleum jellyPanthenol and glycerin add conditioning support
    $13.99/ 14 oz (396g)($0.04/ml)
    Review Product
    Aquaphor Lip Repair
    budget

    Lip Repair

    Aquaphor

    Key Ingredient

    Petrolatum

    Occlusive lip protection with a softer feelShea butter and vitamins C and E condition lipsFragrance-free and paraben-free
    $5.49/ 0.35 fl oz (10ml)($0.55/ml)
    Review Product
    Aquaphor Baby Healing Ointment
    budget

    Baby Healing Ointment

    Aquaphor

    Key Ingredient

    Petrolatum (41%)

    The Healing Ointment formula, positioned for babiesHelps diaper rash, dry cheeks, and minor irritationHypoallergenic, fragrance-free, and preservative-free
    $13.99/ 14 oz (396g)($0.04/ml)
    Review Product

    Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.