Brand

Aveeno

Colloidal oatmeal, the finely milled oat Aveeno was built around in 1945, is recognized by the US FDA as a skin-protectant ingredient.

Aveeno is an American skin and hair care brand founded in 1945 and built around colloidal oatmeal for dry and sensitive skin. Its name derives from Avena sativa, the oat. After decades under Cooper Labs, S.C. Johnson, and Johnson & Johnson, it now sits within Kenvue.

Founded

1945

Founder

Brothers Albert and Sidney Musher, working with the Mayo Clinic; the name comes from Avena sativa, the botanical name for oat

Headquarters

Summit, New Jersey, USA (parent company Kenvue)

Ownership

Owned by Kenvue, spun off from Johnson & Johnson in 2023. A Kimberly-Clark acquisition of Kenvue was announced in late 2025 and is pending as of mid-2026.

Ownership and scale

Part of Kenvue's consumer-health portfolio alongside Neutrogena, Listerine, and Band-Aid; marketed as dermatologist-recommended for more than 70 years. No verified Aveeno-only revenue figure is published.

Brand timeline

1945
The Musher brothers found Aveeno; the first colloidal-oatmeal bath treatment is used at the Mayo Clinic
1984
S.C. Johnson acquires the brand from Cooper Labs
1999
Johnson & Johnson acquires the Aveeno skincare business
2023
Aveeno becomes part of Kenvue, spun off from Johnson & Johnson

Where to buy

Brand siteAmazonWalmartTargetCVSUltaWalgreens

Where to get the best offers

Look for multipacks and larger lotion sizes on Amazon and at Walmart and Target, plus pharmacy sales at CVS and Walgreens.

Aveeno products we have reviewed

budget

Daily Moisturizing Lotion

Aveeno

Key Ingredient

Colloidal Oatmeal (prebiotic oat)

Delivers 48-hour hydrationHelps strengthen the skin's moisture barrierFragrance-free and non-greasy for sensitive skin

$8.98/ 12 oz (354 mL)($0.03/ml)

Review Product

budget

Calm + Restore Oat Gel Moisturizer

Aveeno

Key Ingredient

Prebiotic Oat with Feverfew

Soothes the feel of sensitive skinHelps restore the moisture barrierLightweight, fast-absorbing, and fragrance-free

$19.97/ 1.7 fl oz (50 mL)($0.40/ml)

Review Product

budget

Skin Relief Moisturizing Lotion

Aveeno

Key Ingredient

Triple Oat Complex (oat flour, extract, and oil)

Provides 72-hour moistureSoothes and helps relieve very dry, itchy skinFragrance-free, paraben-free, and non-comedogenic

$9.97/ 18 oz (532 mL)($0.02/ml)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.