Brand

Good Molecules

Known for very low-cost, single-active serums, several of which sell for around $6 to $12 for a full-size bottle.

Good Molecules is an affordable, ingredient-led skincare brand launched in 2019 by the founders of the online retailer Beautylish. It focuses on single-active, targeted serums and toners at very low prices, with formulas that list ingredient percentages openly. The brand is privately held and venture-backed.

Founded

2019 (launched as the in-house skincare line of the online retailer Beautylish)

Founder

Nils Johnson, Vu Nguyen, and Sameer Iyengar, the co-founders of the beauty retailer Beautylish

Headquarters

United States (exact city not publicly documented); products are manufactured largely in South Korea

Ownership

Privately held and venture-backed, not owned by a large conglomerate. Early backing came from Amorepacific Ventures, with a 2026 growth investment from Aria Growth Partners.

Ownership and scale

Third-party trade estimates put annual revenue around $100 million and describe the brand as profitable; these are estimates, not company-disclosed figures.

Brand timeline

2010
The founders launch the beauty retailer Beautylish
2019
Good Molecules launches as Beautylish's in-house skincare line
2026
Aria Growth Partners makes a growth investment

Where to buy

goodmolecules.comBeautylishUltaTargetAmazon

Where to get the best offers

Prices are already among the lowest in skincare, so value comes mainly from buying direct at goodmolecules.com or Beautylish and stacking single-active serums into a routine.

Good Molecules products we have reviewed

budget

Discoloration Correcting Serum

Good Molecules

Key Ingredient

Tranexamic Acid (as cetyl tranexamate mesylate, 3%)

Helps improve the appearance of dark spots and uneven toneTargets the look of hyperpigmentation and acne marks over timeLightweight feel that layers easily

$12.00/ 30 mL($0.40/ml)

Review Product

budget

Niacinamide Brightening Toner

Good Molecules

Key Ingredient

Niacinamide (3%)

Helps promote a brighter, more even-looking complexionHelps reduce the look of enlarged poresLightweight, alcohol-free feel that layers after cleansing

$14.00/ 120 mL($0.12/ml)

Review Product

budget

Hyaluronic Acid Serum

Good Molecules

Key Ingredient

Sodium Hyaluronate (1%)

Draws moisture to the skin for long-lasting hydrationHelps skin look smoother, more supple, and plumpWater-light texture that layers under makeup

$6.00/ 30 mL($0.20/ml)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.