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    Brand

    goPure Beauty

    Positions as clean skincare with effective actives at accessible prices; the founders donate a portion of proceeds to a childhood-cancer charity.
    goPure Beauty logo

    goPure Beauty is a US clean-skincare brand co-founded by Alex and Erin Keyan, built around effective actives at accessible prices. The founders started it after seeing a gap between weak all-natural products and effective but harsher formulas.

    Founded

    2017

    Founder

    Alex Keyan and Erin Keyan

    Headquarters

    Simi Valley, California, USA

    Ownership

    Privately held; founder-led

    Ownership and scale

    Privately held; valuation and funding are not publicly disclosed.

    Brand timeline

    1. 2017

      Founded by Alex and Erin Keyan

    2. Ongoing

      Grows into a direct-to-consumer clean skincare brand sold widely online

    Where to buy

    shop.gopure.comAmazonSelect US retailers

    Where to get the best offers

    Buy from the official site or Amazon for subscription pricing, bundles, and frequent site promotions; hero products like the Vitamin C Serum are often cheaper in multi-packs or routine sets.

    goPure Beauty products we have reviewed

    goPure Beauty Tighten and Lift Neck Cream
    budget
    CF

    Tighten and Lift Neck Cream

    goPure Beauty

    Key Ingredient

    Hydrolyzed Hyaluronic Acid

    94% reported more lifted neck appearance (8-wk study)PETA Certified Cruelty-Free60-day money-back guarantee
    $39.99/ 1.7 fl oz (50ml)($0.80/ml)
    Review Product
    goPure Beauty Gentle Gel Cleanser
    mid-range
    Vegan
    CF

    Gentle Gel Cleanser

    goPure Beauty

    Key Ingredient

    Gentle cleansing complex

    Gentle cleansing complex cleanserGentle daily cleanseVegan and cruelty-free
    $19.99/ Full size
    Review Product
    goPure Beauty Refine It! BHA Liquid Exfoliant
    mid-range
    Vegan
    CF

    Refine It! BHA Liquid Exfoliant

    goPure Beauty

    Key Ingredient

    BHA (salicylic acid)

    BHA (salicylic acid) tonerHydrating toner stepVegan and cruelty-free
    $22.99/ Full size
    Review Product
    goPure Beauty Wake Up Radiant AHA Peel
    mid-range
    Vegan
    CF

    Wake Up Radiant AHA Peel

    goPure Beauty

    Key Ingredient

    AHA (glycolic acid)

    AHA (glycolic acid) serumLightweight active serumVegan and cruelty-free
    $23.99/ Full size
    Review Product
    goPure Beauty Hydrate & Smooth Serum
    mid-range
    Vegan
    CF

    Hydrate & Smooth Serum

    goPure Beauty

    Key Ingredient

    Active serum complex

    Active serum complex serumLightweight active serumVegan and cruelty-free
    $29.99/ Full size
    Review Product
    goPure Beauty Brighten & Even Serum
    mid-range
    Vegan
    CF

    Brighten & Even Serum

    goPure Beauty

    Key Ingredient

    Active serum complex

    Active serum complex serumLightweight active serumVegan and cruelty-free
    $24.99/ Full size
    Review Product

    Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.