Brand

Lubriderm

One of the oldest dermatologist-developed US moisturizer brands, dating to 1945 and now part of Kenvue's skin-health portfolio.

Lubriderm is a US moisturizer brand created in 1945 by pharmacist Louis Schleuse and used for decades only by dermatologists, hospitals, and pharmacists before it reached shelves in 1975. It focuses on simple, fast-absorbing, non-greasy lotions for dry and extra-dry skin, and is now part of Kenvue.

Founded

1945

Founder

Louis Schleuse, a US pharmacist; the lotion was used only by dermatologists, hospitals, and pharmacists before public sale began in 1975

Headquarters

Summit, New Jersey, USA (parent company Kenvue)

Ownership

Owned by Kenvue, the consumer-health company spun off from Johnson & Johnson in 2023. The brand passed from Warner-Lambert to Pfizer in 2000, to Johnson & Johnson in 2006, and to Kenvue in 2023.

Ownership and scale

Sold nationwide through mass, drug, and grocery retailers as one of Kenvue's skin-health brands. No verified standalone revenue figure is published.

Brand timeline

1945
Pharmacist Louis Schleuse develops the first Lubriderm lotion
1975
Lubriderm becomes available for public purchase
2000
Pfizer acquires Warner-Lambert, then owner of the brand
2006
Johnson & Johnson acquires Pfizer Consumer Healthcare, gaining Lubriderm
2023
Johnson & Johnson spins off Kenvue, the brand's current owner

Where to buy

TargetWalmartAmazonCVSWalgreens

Where to get the best offers

Best value comes from larger 16 to 24 oz pump bottles and multipacks at Walmart, Target, and Amazon.

Lubriderm products we have reviewed

budget

Daily Moisture Lotion (Normal to Dry)

Lubriderm

Key Ingredient

Pro-Ceramide (from oat)

24-hour clinically proven hydrationLightweight and fast-absorbingHelps restore the moisture barrier; free of parabens, phthalates, and dyes

$16.60/ 16 fl oz (473 mL)($0.04/ml)

Review Product

budget

Advanced Therapy Fragrance-Free Lotion

Lubriderm

Key Ingredient

Pro-Ceramide with Vitamin E and Pro-Vitamin B5

48-hour clinically proven moisturization for extra-dry skinFragrance-free and non-greasy; helps relieve itchy dry skinHelps strengthen the moisture barrier; free of parabens, phthalates, dyes, and fragrance

$20.60/ 16 fl oz (473 mL)($0.04/ml)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.