Brand

Neutrogena

Known for the transparent amber soap bar and for widely recommended lines like Hydro Boost and a broad sunscreen range.

Neutrogena began in 1930 as a cosmetics company called Natone. It took the Neutrogena name from a mild transparent soap and was renamed in 1962. Johnson & Johnson acquired it in 1994, and it moved to Kenvue in the 2023 consumer-health spin-off.

Founded

1930 (as Natone)

Founder

Emanuel Stolaroff

Headquarters

Los Angeles, California, USA

Ownership

Owned by Kenvue (since 2023); a Johnson & Johnson brand from 1994

Ownership and scale

Now part of Kenvue, the consumer-health company spun off from Johnson & Johnson in 2023. A Neutrogena-only valuation is not publicly disclosed.

Brand timeline

1930
Emanuel Stolaroff founds the cosmetics company Natone
1962
Company is renamed Neutrogena Corporation
1994
Johnson & Johnson acquires Neutrogena
2023
Becomes part of Kenvue after the J&J consumer-health spin-off

Where to buy

Brand siteAmazonTargetWalmartCVSWalgreens

Where to get the best offers

A drugstore brand, so value comes from big-box and pharmacy sales, multipacks on Amazon, and store coupons and loyalty rewards rather than brand codes.

Neutrogena products we have reviewed

budget

Hydro Boost Water Gel

Neutrogena

Key Ingredient

Hyaluronic Acid

Lightweight hyaluronic acid hydrationLayers easily under sunscreen and makeupOil-free, fast-absorbing gel

$24.99/ 1.7 fl oz (50ml)($0.50/ml)

Review Product

mid-range

Rapid Wrinkle Repair Retinol Pro+ Power Serum

Neutrogena

Key Ingredient

Retinol

Drugstore retinol for fine lines and texturePaired with hyaluronic acid for cushioningIntroduce slowly to manage irritation

$32.99/ 1 fl oz (30ml)($1.10/ml)

Review Product

budget

Hydro Boost Hyaluronic Acid Serum

Neutrogena

Key Ingredient

Hyaluronic Acid

Fragrance-free hyaluronic acid serumPairs hydration with soothing panthenolGentle enough for sensitive skin

$21.99/ 1 fl oz (30ml)($0.73/ml)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.