Brand
NIVEA
NIVEA is a global skincare brand created by the German company Beiersdorf. Its signature NIVEA Creme, in the blue tin, launched in 1911 as one of the first stable water-in-oil moisturizers and remains a drugstore staple. Today the brand spans face, body, sun, and men's care, and it is Beiersdorf's flagship consumer line, sold in most countries worldwide.
1911 (NIVEA Creme launched by Beiersdorf)
Beiersdorf, building on the water-in-oil emulsifier Eucerit developed by chemist Isaac Lifschutz
Hamburg, Germany (Beiersdorf AG)
Owned by Beiersdorf AG, publicly listed on the Frankfurt Stock Exchange, with Maxingvest AG holding a controlling stake
Ownership and scale
NIVEA is Beiersdorf's flagship brand. Beiersdorf AG is publicly traded on the Frankfurt Stock Exchange and reported group sales of roughly 9.4 billion euros in 2023, the majority from its Consumer segment led by NIVEA. NIVEA is regularly cited as one of the world's largest skincare brands by volume.
Brand timeline
1882
Beiersdorf is founded in Hamburg, Germany
1911
NIVEA Creme launches, made possible by the Eucerit emulsifier
1925
The now-iconic blue tin with white lettering is introduced
2000s
NIVEA expands its Q10 firming and anti-age ranges
Where to buy
Where to get the best offers
NIVEA is a drugstore brand, so the best value comes from big-box and pharmacy sales at Target, Walmart, and CVS, plus multipacks on Amazon, rather than brand-site discount codes.
NIVEA products we have reviewed
Creme
NIVEA
Key Ingredient
Panthenol (Provitamin B5)
Q10 Firming Body Milk
NIVEA
Key Ingredient
Coenzyme Q10 (Ubiquinone)
Soft Moisturizing Creme
NIVEA
Key Ingredient
Jojoba Oil
Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.