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    Brand

    Olay

    One of the largest facial skincare brands by global distribution; Regenerist (peptides, niacinamide) is among the most recognized mass-market anti-aging ranges.
    Olay logo

    Olay was created in South Africa in 1952 as Oil of Olay, a pink hydrating fluid. It became part of Procter & Gamble in 1985 and grew into one of the world's most widely distributed facial skincare lines, known for the Regenerist range.

    Founded

    1952 (as Oil of Olay)

    Founder

    Graham Wulff (former Unilever chemist), in South Africa

    Headquarters

    Procter & Gamble, Cincinnati, Ohio, USA

    Ownership

    Owned by Procter & Gamble (since 1985)

    Ownership and scale

    Owned by Procter & Gamble (NYSE: PG). P&G does not break out Olay's individual revenue or valuation, so a brand-only figure is not publicly disclosed.

    Brand timeline

    1. 1952

      Graham Wulff creates Oil of Olay in Durban, South Africa

    2. 1985

      Procter & Gamble takes ownership of the brand

    3. 1999

      Name shortened from Oil of Olay to Olay in many markets

    4. 2003

      Olay Regenerist launches, expanding into anti-aging treatments

    Where to buy

    Olay.comAmazonWalmartTargetCVSWalgreens

    Where to get the best offers

    A mass-retail brand: the best savings come from weekly drugstore and big-box promotions, manufacturer coupons on Olay.com, multi-buy bundles, and Amazon subscribe-and-save.

    Olay products we have reviewed

    Olay Regenerist Micro-Sculpting Cream
    mid-range

    Regenerist Micro-Sculpting Cream

    Olay

    Key Ingredient

    Niacinamide

    Niacinamide and peptide anti-aging supportRicher cushion for dry, mature skinHydration plus firmer-looking surface over time
    $28.99/ 1.7 fl oz (50ml)($0.58/ml)
    Review Product
    Olay Retinol 24 MAX Night Face Moisturizer
    mid-range

    Retinol 24 MAX Night Face Moisturizer

    Olay

    Key Ingredient

    Retinol

    Retinol in a moisturising overnight baseNiacinamide support for tone and barrierBeginner-friendly retinol routine option
    $38.99/ 1.7 fl oz (50ml)($0.78/ml)
    Review Product
    Olay Regenerist Vitamin C + Peptide 24 Serum
    mid-range

    Regenerist Vitamin C + Peptide 24 Serum

    Olay

    Key Ingredient

    Vitamin C

    Vitamin C and peptides for brightnessTargets dullness and uneven toneLayer under a moisturiser by day
    $28.99/ 1.3 fl oz (40ml)($0.72/ml)
    Review Product
    Olay Regenerist Whip Face Moisturizer (Fragrance-Free)
    mid-range

    Regenerist Whip Face Moisturizer (Fragrance-Free)

    Olay

    Key Ingredient

    Amino-Peptide Complex II

    Lightweight whip texture, fragrance-freePeptide and niacinamide anti-aging supportAbsorbs fast, layers well under makeup
    $28.99/ 1.7 fl oz (50ml)($0.58/ml)
    Review Product

    Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.