Brand

Rhode

Known for the Peptide Lip Treatment and Glazing Milk.

Rhode is a skincare and makeup brand launched in 2022 by Hailey Rhode Bieber with co-founders Michael D. Ratner and Lauren Ratner. e.l.f. Beauty acquired it in a deal announced in May 2025 and valued at up to $1 billion including an earnout. Rhode sold only on its own site until it launched at Sephora in the US and Canada in September 2025.

Founded

2022

Founder

Hailey Rhode Bieber, with co-founders Michael D. Ratner and Lauren Ratner

Headquarters

Los Angeles, California

Ownership

e.l.f. Beauty (NYSE: ELF), which completed its acquisition of Rhode on August 5, 2025

Ownership and scale

e.l.f. Beauty reported Rhode's net sales at $212 million for the 12 months ended March 31, 2025.

Brand timeline

2022
Hailey Bieber launches Rhode
2025
e.l.f. Beauty agrees in May to acquire Rhode and completes the deal on August 5
2025
Rhode launches at Sephora in the US and Canada in September

Where to buy

Brand siteSephora

Where to get the best offers

rhodeskin.com offers free US shipping over $45 and sells smaller sizes of Barrier Restore Cream, Glazing Milk and Peptide Glazing Fluid at $20.

Rhode products we have reviewed

mid-range

Vegan

Peptide Lip Treatment (Unscented)

Rhode

Key Ingredient

Peptide

Key ingredients named by the brand: Peptide, Shea Butter and Vitamin ENo fragrance listed in the ingredient listPeptide lip treatment balm with glossy finish, squeeze tube, .3 fl oz (10ml)

$20.00/ .3 fl oz (10ml)($2.00/ml)

Review Product

mid-range

Vegan

Barrier Restore Cream

Rhode

Key Ingredient

Peptides

Key ingredients named by the brand: Peptides, Shea Butter and Hyaluronic AcidNo fragrance listed in the ingredient listCream moisturizer, squeeze tube, big (1.7 oz)

$32.00/ big (1.7 oz)

Review Product

mid-range

Vegan

Glazing Milk

Rhode

Key Ingredient

Ceramide Trio

Key ingredients named by the brand: Ceramide Trio, Mineral Complex and Vitamin ENo fragrance listed in the ingredient listMilky ceramide facial essence, bottle, 4.2 fl oz (124ml)

$32.00/ 4.2 fl oz (124ml)($0.26/ml)

Review Product

mid-range

Vegan

Peptide Glazing Fluid

Rhode

Key Ingredient

Peptide

Key ingredients named by the brand: Peptide, Niacinamide and Marula OilNo fragrance listed in the ingredient listGel serum, pump bottle, 1.7 fl oz (50ml)

$32.00/ 1.7 fl oz (50ml)($0.64/ml)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.