Brand
Sulwhasoo
Sulwhasoo is Amorepacific's flagship luxury brand, rooted in traditional Korean herbal medicine and decades of ginseng research. Its First Care Activating Serum helped popularize the first-essence step in skincare routines.
1997 (built on Amorepacific ginseng research from the 1960s)
Created as a brand by Amorepacific (no individual founder)
Seoul, South Korea (Amorepacific)
Owned by Amorepacific, its flagship luxury brand
Ownership and scale
Operates as the flagship luxury label of publicly listed Amorepacific. A standalone brand valuation is not publicly disclosed.
Brand timeline
1966
Amorepacific launches an early ginseng cream, laying the groundwork
1997
Sulwhasoo launches, including the First Care Activating Serum
2021
The House of Sulwhasoo flagship opens in Bukchon, Seoul
Where to buy
Where to get the best offers
Buy from the official site or an authorized counter for samples, ritual sets, and gift-with-purchase. Value sets around the First Care Activating Serum and Concentrated Ginseng line usually offer the best per-ml pricing.
Sulwhasoo products we have reviewed
Essential Firming Cream EX
Sulwhasoo
Key Ingredient
JISUN Firming Complex
UV Wise On-The-Go Sun Cushion
Sulwhasoo
Key Ingredient
Broad-spectrum SPF
Lumiwise Discoloration Corrector
Sulwhasoo
Key Ingredient
Moisturizing complex
Lumiwise Brightening Ampoule Serum
Sulwhasoo
Key Ingredient
Active serum complex
Lumiwise Brightening Essence Water
Sulwhasoo
Key Ingredient
Hydrating toner complex
Concentrated Ginseng Rejuvenating Cleansing Foam
Sulwhasoo
Key Ingredient
Ginseng
Essential Revitalizing Emulsion EX
Sulwhasoo
Key Ingredient
Moisturizing complex
Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.