BLC

    Brand

    Vaseline

    The original petroleum jelly. Original Healing Jelly is 100% white petrolatum; the brand also spans Lip Therapy balms and Intensive Care body lotions.
    Vaseline logo

    Vaseline is the original petroleum jelly brand, created after Robert Chesebrough patented petroleum jelly in 1872. His company later became Chesebrough-Ponds, and Unilever acquired the brand in 1987. Vaseline Original Healing Jelly is still triple-purified 100% white petrolatum.

    Founded

    1872 (petroleum jelly patented; Vaseline trademarked)

    Founder

    Robert Chesebrough, who patented petroleum jelly

    Headquarters

    A Unilever brand; Unilever is headquartered in London, UK

    Ownership

    Owned by Unilever (since 1987, via Chesebrough-Ponds)

    Ownership and scale

    Vaseline is one of Unilever's global personal-care brands. Unilever is a publicly listed consumer-goods group (London: ULVR) with around 60 billion euros in annual turnover. A standalone Vaseline valuation is not separately disclosed.

    Brand timeline

    1. 1872

      Robert Chesebrough patents petroleum jelly and trademarks Vaseline

    2. 1955

      Chesebrough merges with Pond's to form Chesebrough-Ponds

    3. 1987

      Unilever acquires Chesebrough-Ponds, including Vaseline

    4. 2020s

      Vaseline expands Lip Therapy, Intensive Care lotions, and gel oils globally

    Where to buy

    Brand siteAmazonTargetWalmartCVSWalgreens

    Where to get the best offers

    A drugstore brand, so value comes from big-box and pharmacy sales, the large jars for the lowest cost per ounce, and multipacks on Amazon rather than brand codes.

    Vaseline products we have reviewed

    Vaseline Original Healing Jelly
    budget

    Original Healing Jelly

    Vaseline

    Key Ingredient

    100% White Petrolatum

    The simplest occlusive: 100% white petrolatumTriple-purified and fragrance-freeExcellent value for large-area body use
    $4.99/ 13 oz (368g)($0.01/ml)
    Review Product
    Vaseline Lip Therapy Advanced Healing
    budget

    Lip Therapy Advanced Healing

    Vaseline

    Key Ingredient

    White Petrolatum

    Petrolatum lip protectant in a squeeze tubeSeals in moisture for severely dry, chapped lipsVery affordable everyday lip care
    $2.49/ 0.35 oz (10g)($0.25/ml)
    Review Product
    Vaseline Intensive Care Advanced Repair
    budget

    Intensive Care Advanced Repair

    Vaseline

    Key Ingredient

    Glycerin

    Fragrance-free body lotion with micro-droplets of Vaseline jellyNon-greasy moisture aimed at very dry, rough skinGreat value for large-area body use
    $8.49/ 32 fl oz (947ml)($0.01/ml)
    Review Product

    Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.