Brand

Ancient Nutrition

Co-founded by two well-known natural-health figures; emphasizes bone broth protein and Regenerative Organic Certified sourcing from affiliated farms.

Ancient Nutrition is a Nashville supplement company co-founded in 2016 by Dr. Josh Axe and Jordan Rubin (founder of Garden of Life). It is known for bone broth protein, multi collagen protein, and superfood-based formulas. Note: these are ingestible supplements.

Founded

2016

Founder

Dr. Josh Axe and Jordan Rubin

Headquarters

Nashville, Tennessee, USA

Ownership

Acquired by Wellful (a Kainos Capital company) in January 2025

Ownership and scale

Raised a $103 million strategic minority investment in March 2018 (led by VMG Partners, with Hillhouse and ICONIQ). The 2025 Wellful acquisition price was not publicly disclosed.

Brand timeline

2016
Founded by Dr. Josh Axe and Jordan Rubin in Nashville
2018
Raises a $103M strategic minority investment led by VMG Partners
2025
Acquired by Wellful, a Kainos Capital portfolio company

Where to buy

ancientnutrition.comAmazonWhole Foods, Sprouts, Kroger, Target

Where to get the best offers

The brand site runs a subscribe-and-save program with per-order discounts and free-shipping thresholds; Amazon offers Subscribe & Save, and bundles appear periodically.

Ancient Nutrition products we have reviewed

mid-range

Multi Collagen Protein (with Vitamin C + Probiotics)

Ancient Nutrition

Key Ingredient

Multi-collagen (types I, II, III, V, X)

Multi-source collagen plus vitamin C and probioticsAll-in-one wellness angleFeature-rich blend in one scoop

$43.95/ 16 oz (45 servings)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.