Brand
L'Oreal Paris
L'Oreal Paris is the flagship mass-market brand of L'Oreal Groupe, the company founded in 1909 by chemist Eugene Schueller. It spans skincare, haircare, and makeup, and in skincare is best known for the Revitalift anti-aging range and the long-running 'Because You're Worth It' slogan.
1909 (L'Oreal Groupe, by Eugene Schueller)
Eugene Schueller, the French chemist who founded L'Oreal
Clichy, France (L'Oreal Groupe)
Flagship mass-market brand of L'Oreal Groupe (Euronext Paris: OR)
Ownership and scale
L'Oreal Groupe is the world's largest cosmetics company, reporting around 43 billion euros in net sales in 2024. A standalone L'Oreal Paris brand valuation is not separately disclosed.
Brand timeline
1909
Eugene Schueller founds the company that becomes L'Oreal
1939
The company formally adopts the name L'Oreal
1971
The 'Because I'm Worth It' slogan is introduced (later 'Because You're Worth It')
1990s
Revitalift launches and grows into the brand's flagship anti-aging skincare line
Where to buy
Where to get the best offers
A drugstore brand, so the best value comes from big-box and pharmacy sales, manufacturer coupons on lorealparisusa.com, multi-buy offers, and Amazon subscribe-and-save rather than brand codes.
L'Oreal Paris products we have reviewed
Revitalift Triple Power Anti-Aging Moisturizer SPF 30
L'Oreal Paris
Key Ingredient
Pro-Retinol
Revitalift Derm Intensives 1.5% Hyaluronic Acid Serum
L'Oreal Paris
Key Ingredient
1.5% Hyaluronic Acid
Revitalift Derm Intensives 0.3% Pure Retinol Night Serum
L'Oreal Paris
Key Ingredient
0.3% Pure Retinol
Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.