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    Brand

    Shiseido

    Known for Ultimune Power Infusing Serum and the Benefiance and Vital Perfection anti-aging creams.
    Shiseido logo

    Shiseido was founded in 1872 in Tokyo's Ginza district by Arinobu Fukuhara as Japan's first private Western-style pharmacy. It entered cosmetics in 1897 with Eudermine and has been listed on the Tokyo Stock Exchange since 1949. Its US skincare lines include Benefiance, Vital Perfection, and Ultimune.

    Founded

    1872

    Founder

    Arinobu Fukuhara

    Headquarters

    Ginza, Tokyo, Japan

    Ownership

    Shiseido Company, Limited, an independent company listed on the Tokyo Stock Exchange since 1949

    Ownership and scale

    Shiseido reported consolidated net sales of 990 billion yen for fiscal 2024 and 27,908 full-time employees at the end of 2024.

    Brand timeline

    1. 1872

      Arinobu Fukuhara opens Japan's first private Western-style pharmacy in Ginza, Tokyo

    2. 1897

      Enters cosmetics with Eudermine

    3. 1927

      Becomes the joint-stock company Shiseido Co., Ltd.

    4. 1949

      Lists on the Tokyo Stock Exchange

    5. 1965

      Establishes Shiseido Cosmetics America Ltd.

    6. 1989

      Works with Harvard University to set up a dermatological research center

    Where to buy

    Brand siteMacy'sAmazon (sold by Shiseido)

    Where to get the best offers

    shiseido.com offers 10% off with Subscribe to Save, free standard shipping, three free samples per order, and refill sizes for Ultimune and Vital Perfection.

    Shiseido products we have reviewed

    Shiseido Benefiance Wrinkle Smoothing Cream
    luxury

    Benefiance Wrinkle Smoothing Cream

    Shiseido

    Key Ingredient

    KOMBU-Bounce Complex

    Key ingredients named by the brand: KOMBU-Bounce Complex, Turmeric Extract and NiacinamideContains fragranceCream in a jar with spatula, 1.7 fl oz (50ml)
    $79.00/ 1.7 fl oz (50ml)($1.58/ml)
    Review Product
    Shiseido Ultimune Power Infusing Serum
    luxury

    Ultimune Power Infusing Serum

    Shiseido

    Key Ingredient

    Exclusive Power Fermented Camellia+

    Key ingredients named by the brand: Exclusive Power Fermented Camellia+, Camellia Seed Extract and Camellia Leaf ExtractContains fragranceSerum in a pump bottle, 1.7 fl oz (50ml)
    $125.00/ 1.7 fl oz (50ml)($2.50/ml)
    Review Product
    Shiseido Vital Perfection Uplifting and Firming Advanced Cream
    luxury

    Vital Perfection Uplifting and Firming Advanced Cream

    Shiseido

    Key Ingredient

    SafflowerRED

    Key ingredients named by the brand: SafflowerRED, Ginseng Root Extract and Ziziphus Jujuba Fruit ExtractContains fragranceCream in a jar with spatula, 1.7 fl oz (50ml)
    $146.00/ 1.7 fl oz (50ml)($2.92/ml)
    Review Product

    Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.