Brand

Tatcha

Known for The Water Cream, The Dewy Skin Cream, and The Essence.

Tatcha is a skincare brand founded in 2009 in San Francisco by Vicky Tsai after time in Kyoto, Japan. Its formulas are developed with the Tatcha Institute in Tokyo, founded in 2010, and most use the brand's Hadasei-3 complex of fermented Akita rice, Uji green tea, and Okinawa algae. Unilever acquired the brand in 2019.

Founded

2009

Founder

Victoria (Vicky) Tsai

Headquarters

San Francisco, California, with research at the Tatcha Institute in Tokyo

Ownership

Unilever (Prestige beauty), which agreed to acquire Tatcha in June 2019

Ownership and scale

Unilever does not break out Tatcha sales. Its Q1 2026 results named Tatcha among the brands leading its Prestige growth.

Brand timeline

2009
Founded in San Francisco by Vicky Tsai
2010
The Tatcha Institute is founded in Tokyo
2017
Castanea Partners makes a $15 million investment
2019
Unilever agrees to acquire Tatcha

Where to buy

Brand siteSephoraUlta Beauty

Where to get the best offers

tatcha.com offers 10% off with Subscribe and Save, refill pods for The Dewy Skin Cream and The Water Cream ($68 for 50 ml), free samples with every order, and free US shipping and returns.

Tatcha products we have reviewed

luxury

The Dewy Skin Cream

Tatcha

Key Ingredient

Hyaluronic acid & red algae

Key ingredients named by the brand: Hyaluronic acid & red algae, Japanese purple rice and Biomimetic squalaneContains fragranceRich cream in a refillable jar, applied with a gold spoon, 1.7 fl oz (50ml)

$74.00/ 1.7 fl oz (50ml)($1.48/ml)

Review Product

luxury

The Water Cream

Tatcha

Key Ingredient

Japanese coix seed

Key ingredients named by the brand: Japanese coix seed, Multi-weight glycerin and Wild Rose & heartleafContains fragranceLightweight oil-free cream in a jar, applied with a gold spoon, 1.7 fl oz (50ml)

$74.00/ 1.7 fl oz (50ml)($1.48/ml)

Review Product

luxury

The Silk Serum

Tatcha

Key Ingredient

Retinol alternative duo

Key ingredients named by the brand: Retinol alternative duo, Tetrapeptide-4 & silk protein and Diglucosyl gallic acidContains fragranceSerum in a pump bottle, 1 fl oz (30ml)

$99.00/ 1 fl oz (30ml)($3.30/ml)

Review Product

Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.