Brand
The Inkey List
The Inkey List is a British skincare brand founded in London in 2018 by Colette Laxton and Mark Curry. It built its reputation on affordable, single-ingredient actives explained in plain language, most priced around $10 to $15. The range covers niacinamide, hyaluronic acid, retinol, and its bestselling caffeine products, and it sells widely through Sephora.
2018
Colette Laxton and Mark Curry
London, United Kingdom
Privately held; a standalone valuation is not publicly disclosed
Ownership and scale
The Inkey List is privately held, so full financials are not disclosed. The brand grew rapidly after its 2018 launch by positioning itself as an education-first range of low-cost actives, distributed widely through Sephora and other retailers. A standalone valuation is not publicly disclosed.
Brand timeline
2018
The Inkey List launches in the UK with a low-cost actives range
2019
Expands into the US, distributed through Sephora
2020s
Grows its actives and eye-care lineup, including the caffeine range
Where to buy
Where to get the best offers
Prices are already low, so value comes from buying direct at theinkeylist.com or through Sephora, where routine bundles and points offers show up, rather than one-off codes.
The Inkey List products we have reviewed
10% Niacinamide Serum
The Inkey List
Key Ingredient
Niacinamide (10%)
Hyaluronic Acid Serum
The Inkey List
Key Ingredient
Hyaluronic Acid (2%)
Caffeine Eye Cream
The Inkey List
Key Ingredient
Caffeine
Brand background is compiled from public sources. Ownership and valuation figures are reported acquisitions or valuations where disclosed; private brands are marked as not publicly disclosed. Prices and retailers change, so confirm on the brand's official page.